LINGUISTIC FEATURES OF PILGRIMAGE ADVERTISING

LINGUISTIC FEATURES OF PILGRIMAGE ADVERTISING

Blog Article

The purpose of the article is to study the linguistic stoneraven d2 specifics of advertising pilgrimage tourism.The study used modern linguistic methods of advertising analysis, including media representations of pilgrimage tourism.Considering the fact that pilgrimage advertising is an innovative genre for Ukraine, its communicative codes are at the stage of marketing approval.

The article analyzes media-linguistic, in particular advertising, features of the use of terminological concepts: "pilgrimage", "religious practice", "religious tourism" and "prayer activity".On the one hand, tourist operators activate the natural need for rest, a change of scenery, new experiences, etc.and use techniques borrowed from secular advertising.

On the other hand, the key concepts and value paradigm of the religious sphere are objectified.Hybrid communicative codes do not correspond to the functions of religious advertising, and turn advertising into a pathogenic text.The analysis showed that textual explication of the appeal to the Absolute is important for targeting.

Within this approach, the sub-concepts would be PRAYER, CLEANSING, HEALING, MIRACLE, GRACE, etc.These lexemes allow to objectify rational motives associated with physical and mental therapy, emotional motives associated with harmony in relationships, care for loved ones, graham c+ cream family, a joy of washing away a traumatic experience, with a rebirth to life and, finally, social motives of forgiveness to enemies, tolerance to otherness, etc.Moreover, unique effects of pilgrimage are also emphasized.